![]() They couldn’t get more takeoff and landing slots at New York JFK or LaGuardia, but the third and fourth largest airlines in the New York market could partner and together be big enough to sell travel to companies, and be relevant to self-directed travelers, in order to compete effectively with Delta and United. The Northeast Alliance with JetBlue was their bet on how they could grow aggressively. So they were basically focused on flying to partner hubs like London Heathrow as well as on their premium cross country flights to Los Angeles and San Francisco, while mostly squatting on the precious slots they owned – too valuable to walk away from, but no vision for how to use them. ![]() They tried the strategy of appealing to customers outside of New York who needed to go there, rather than New Yorkers. Their operation was smaller than Delta’s and United’s. Before the pandemic American Airlines had effectively decided their winning move in New York was not to try to compete.
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